Opinion
The Sofa Is Not the Personality
On why the object everyone notices should never be the object doing all the talking.
New York
GOOD TASTE.
BAD FORM.
High-end editorial interiors for women who don't do default.
FOR WOMEN WHO WOULD RATHER BE REMEMBERED THAN APPROVED.
BAD FORM creates personal, expressive interiors with a clear point of view. Every project begins with the woman who will live inside it.
01 — Portfolio
SELECTED WORK
No. 01
TRIBECA RESIDENCE
New York
Full Residence
No. 02
WEST VILLAGE LOFT
New York
The Room
No. 03
STUDY IN RESTRAINT
Editorial Study
Concept
No. 04
UPPER EAST SIDE PENTHOUSE
New York
Renovation
No. 05
MATERIAL NOTES
Design Concept
Concept
Philosophy
PRETTY ISN'T ENOUGH.
A room needs proportion, tension, character, and restraint. It should feel considered without feeling overly designed.
It should feel like her.
Services
PRIVATE DESIGN SERVICES
BAD FORM accepts a limited number of projects at a time. Every inquiry is reviewed for scope, timing, budget, and creative fit.
01
PRIVATE CONSULTATION
Focused design direction for clients who need expert decisions before committing to a larger project.
Starting at $1,500
02
THE ROOM
Complete design for one significant room, including concept, layout, furniture, lighting, materials, and styling direction.
Design fees start at $15,000
Recommended furnishings investment starts at $50,000
03
FULL RESIDENCE
Full-service furnishing and decoration for apartments, lofts, penthouses, and townhouses.
Design fees start at $50,000
Recommended project investment starts at $200,000
04
RENOVATION & INTERIOR ARCHITECTURE
Comprehensive design for substantial renovations and new residential construction.
Design fees start at $85,000
Recommended total project investment starts at $500,000
Design fees do not include furniture, construction, contractors, consultants, delivery, receiving, installation, taxes, or third-party expenses.
Process
THE PROCESS
We do not begin with a shopping list. We begin with fit.
01
Application
The client submits a detailed project inquiry, estimated investment, property information, and desired timeline.
02
Review
The studio reviews the project for scope, budget, timing, and creative alignment.
03
Consultation
Selected applicants are invited to a paid consultation.
04
Proposal
Qualified projects receive a tailored scope, design fee, estimated timeline, and next steps.
05
Engagement
A signed agreement and retainer reserve the project within the studio calendar.
Submitting an inquiry does not guarantee acceptance. BAD FORM accepts a limited number of engagements each season.
The Studio
OWNED BY WOMEN. LED BY WOMEN. DESIGNED WITH WOMEN IN MIND.
BAD FORM was created for women who have rarely seen their taste, ambition, or complexity reflected in traditional residential design.
We listen closely. We make clear decisions. We create homes that recognize the women living inside them.
Journal
BAD INFLUENCE
Interiors
What Makes a Room Feel Expensive
New York
New York Apartments With Something to Say
BEGIN WITH AN APPLICATION.
Tell us about the property, the investment, and what you want the space to become.
Request a Project ReviewCurrently reviewing projects for Spring / Summer 2026